Showing posts with label facebook marketing ads single. Show all posts
Showing posts with label facebook marketing ads single. Show all posts

Sunday, November 9, 2008

Targeted Facebook ads

I've been in a relationship for a little over a year and a half, and it recently ended. I subsequently updated my Facebook status from "in a relationship" to "single". I also just had a birthday, and Facebook knows this too.

This morning, I'm going through my Facebook photos, and I notice this ad on the side:
37 and still single?
To which my inner voice replied, "Why, yes I am. And fuck you for asking."

I also got this one on a subsequent page:
10 Mistakes Guys Make: The 10 most dangerous mistakes you probably make with women and what to do about it.
I can tell you one mistake I made - using Facebook when I am in absolutely no mood to be told what's wrong with me.

I'm a capitalist at heart. I don't blame Facebook for allowing targeted ads. Google pays my bills with the same thing in search and GMail. And I certainly can't argue with the effectiveness of their targeting mechanism. Blasting the recently singled with dating advice is, I'm sure, marketing gold.

But it still pissed me off.